
Journey
Sixteen years, one continuing story.
From a first company founded on the 20th of January 2010 to the international expansion of the Solo brand today — the milestones that shape Desert Sand Global.
-
1989
Born.
A start, quietly. The year that begins every founder's story — a small chapter, made larger by everything that follows.
-
20 · Jan · 2010
The First Company.
The company I was working for was acquired — and instead of joining the acquirer, I set out on my own. Founded my first business, marking the beginning of an entrepreneurial journey that would define the next sixteen years.
Chapter I · The First Company -
Early 2010s
Security Distribution.
The first business led naturally into the security distribution space — an early view into a sector I would spend the next decade transforming from the inside.
-
2010 → 2019
Three companies built, sold, and behind us.
Across the decade between the first company and the founding of Solo, three businesses were built and successfully exited by sales of shares. Each one a validation — and a foundation for the next chapter. Capital recycled, conviction sharpened.
- 01Infinite IT GroupTechnology & IT services
- 02Infinite SecuritySecurity services
- 03Secured Transport LogisticsSecure logistics
-
Alongside
Site Secure.
Running in parallel, Site Secure — the on-the-ground security services business — scaled into a credible national platform, laying the foundation for everything that followed.
-
2019
The First Solo Company.
Founded the first Solo company — the beginning of a deliberate shift from services into product. What began as a single entity would grow into the Solo Group: design, engineering, and mass manufacturing across the UK, the UAE, the US, and Poland.
Chapter II · Solo Is Born -
Recent
Expansion into the United States.
Most recently, expansion of the Solo brand into the United States — a new market, new operating entity, and the start of a genuinely global footprint.
-
Today
Global growth for Solo.
From now, my focus is singular — global growth for the Solo brand. Backed by Desert Sand Global — headquartered in the United Arab Emirates, with operating entities in the United Kingdom and the United States.
Present Chapter · Global Growth
The story continues.
The Portfolio